Jonas Sebastian Weber
Jonas Sebastian Weber
Corona PCR Text
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Corona Communication 2o20
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Client:

Year:
Agency:
Personal Role:
Illustrator:

German Federal Ministry of Health

2020
Scholz and Friends
Art Director

Francesco Ciccolella

The summer of 2020 marked the first taste of freedom after months of strict lockdowns. People longed to return to normal life, to embrace summer and regain a sense of freedom. Yet, caution was still essential.

For the German Federal Ministry of Health, we developed a campaign that navigated the delicate balance between promoting public safety and maintaining a positive, approachable tone. To achieve this, we created a friendly visual identity and collaborated with illustrator Francesco Ciccolella to communicate serious messages with warmth and empathy.


The result: probably Germanys most seen and controversial OOH campaign in 2020.

The summer of 2020 marked the first taste of freedom after months of strict lockdowns. People longed to return to normal life, to embrace summer and regain a sense of freedom. Yet, caution was still essential.

For the German Federal Ministry of Health, we developed a campaign that navigated the delicate balance between promoting public safety and maintaining a positive, approachable tone. To achieve this, we created a friendly visual identity and collaborated with illustrator Francesco Ciccolella to communicate serious messages with warmth and empathy.


The result: probably Germanys most seen and controversial OOH campaign in 2020.

Client:

Year:
Agency:
Personal Role:
Illustrator:

German Federal Ministry of Health

2020
Scholz and Friends
Art Director

Francesco Ciccolella

Corona Shopping