Client:
Year:
Agency:
Personal Role:
Director:
Production:
DoP:
Sound:
Post:
Photograpy:
Artist:
Production:
Mercedes-Benz
2023
antoni_garage
Senior Art Director
Alex Göke
bwgtbld
Jonas Schneider
Moritz Staub
sec studio
Andre Josselin
Low Bros
Concrete Candy
After 24 years, Roger Federer ends his legendary career and begins a new chapter with Mercedes-Benz: Neon Legacy, an initiative to give back to society. Its latest project is a vibrant street court in Abbey Wood for a new generation of tennis players. In 2022, a neon yellow Mercedes-AMG GT was auctioned at Sotheby’s to fund the court’s redesign. Designed by Hamburg street art duo Low Bros, the court’s bold, retro-futuristic look was inspired by the local surroundings.
The result: a playful, colorful space brought to life together with the community and open to everyone. Together with director Alex Göke, we followed the community over the course of a year.
Agentur:
Malte Buelskaemper, Lucas Schneider, Gün Aydemir Executive Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director John Gergen Junior Art Director Christian Pauli Client Service Director Felix Gerke Account Manager Marjorie Jorrot Executive Producer Sergji Eisenstedt Producer
Client:
Year:
Agency:
Personal Role:
Director:
Production:
DoP:
Sound:
Post:
Photograpy:
Artist:
Production:
Mercedes-Benz
2023
antoni_garage
Senior Art Director
Alex Göke
bwgtbld
Jonas Schneider
Moritz Staub
sec studio
Andre Josselin
Low Bros
Concrete Candy
After 24 years, Roger Federer ends his legendary career and begins a new chapter with Mercedes-Benz: Neon Legacy, an initiative to give back to society. Its latest project is a vibrant street court in Abbey Wood for a new generation of tennis players. In 2022, a neon yellow Mercedes-AMG GT was auctioned at Sotheby’s to fund the court’s redesign. Designed by Hamburg street art duo Low Bros, the court’s bold, retro-futuristic look was inspired by the local surroundings.
The result: a playful, colorful space brought to life together with the community and open to everyone. Together with director Alex Göke, we followed the community over the course of a year.
AGENCYTEAM:
Malte Buelskaemper, Lucas Schneider, Gün Aydemir Executive Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director John Gergen Junior Art Director Christian Pauli Client Service Director Felix Gerke Account Director Marjorie Jorrot Executive Producer Sergji Eisenstedt Producer