Client:
Year:
Agency:
Personal Role:
Director:
Production:
Post:
Photography:
Post Stills:
Mercedes-Benz
2022
antoni_garage
Senior Art Director
Quentin Deronzier
Anorak
Bepic
Nadia Morozewicz
Recom Berlin
As the final model in Mercedes-Benz’s new electric vehicle lineup, the EQE SUV was introduced to the world. The campaign seamlessly fit into the existing framework, supported by a comprehensive rollout including a short product TVC, a digital world premiere, banner ads, a press event, and traditional advertising formats launched worldwide. This is for you, World.
At the same time as a global brand campaign "Magical Garage II" launched, the EQE SUV was unveiled to the world for the first time in Paris. Parallel to the press event — organized by Oliver Schrott Kommunikation — the vehicle was to be introduced to the public through a digital world premiere. The task was to merge elements from both the product film and the brand campaign, while creating space to clearly communicate all key product information.
What emerged was a vivid, dreamlike experience.
Client: Mercedes-Benz
Year: 2022
Agency: antoni_garage
Personal Role: Senior Art Director
Production: Tempomedia
Post: Bepic
Director: Rodrigo Valdez
DoP: Monika Lenczewska
AGENCYTEAM:
Malte Buelskaemper & Lucas Schneider Executive Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director John Gergen Junior Art Director Tamara Reinhart Client Service Director Jari Heistermann Client Service Director Klara Hieronimus Senior Account Manager Meike Kornrumpf Executive Producer Roman Zeitz Producer Sergji Eisenstedt Producer
As the final model in Mercedes-Benz’s new electric vehicle lineup, the EQE SUV was introduced to the world. The campaign seamlessly fit into the existing framework, supported by a comprehensive rollout including a short product TVC, a digital world premiere, banner ads, a press event, and traditional advertising formats launched worldwide. This is for you, World.
Client:
Year:
Agency:
Personal Role:
Director:
Production:
Post:
Photography:
Post Stills:
Mercedes-Benz
2022
antoni_garage
Senior Art Director
Quentin Deronzier
Anorak
Bepic
Nadia Morozewicz
Recom Berlin
At the same time as a global brand campaign "Magical Garage II" launched, the EQE SUV was unveiled to the world for the first time in Paris. Parallel to the press event — organized by Oliver Schrott Kommunikation — the vehicle was to be introduced to the public through a digital world premiere. The task was to merge elements from both the product film and the brand campaign, while creating space to clearly communicate all key product information.
What emerged was a vivid, dreamlike experience.
Client: Mercedes-Benz
Year: 2022
Agency: antoni_garage
Personal Role: Senior Art Director
Production: Tempomedia
Post: Bepic
Director: Rodrigo Valdez
DoP: Monika Lenczewska
AGENCYTEAM:
Malte Buelskaemper & Lucas Schneider Executive Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director John Gergen Junior Art Director Tamara Reinhart Client Service Director Jari Heistermann Client Service Director Klara Hieronimus Senior Account Manager Meike Kornrumpf Executive Producer Roman Zeitz Producer Sergji Eisenstedt Producer