Client:
Year:
Agency:
Personal Role:
Motion Design:
3D Design:
Sound Design:
Mercedes-Benz
2025
antoni_garage
Senior Art Director
Aljosha Höhborn &
Lukas Kölling
Studio Funk
20 years ago, Mercedes-Benz developed a bundle of intelligent safety features designed to protect people inside or outside the car. These include, for example, a sound that prompts the ear to shut out damaging noise before impact, or seatbelts that tighten in anticipation of a crash.
To mark the 20th anniversary of PRE-SAFE®, we are celebrating the one thing that ties all these innovations together: the split second. A tiny moment that can make all the difference between safety and harm, or even life and death.
Let’s celebrate PRE-SAFE®. Let’s celebrate the split second it takes.
Agentur:
Malte Bülskämper Executive Creative Director Simon Cazzanelli, Arnt Christmann Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director Pam Boschma, Gaia Bonetti Copy Writer Roy Schröder Account Director Linda Baden Producer
Client:
Year:
Agency:
Personal Role:
Motion Design:
3D Design:
Sound Design:
Mercedes-Benz
2025
antoni_garage
Senior Art Director
Aljosha Höhborn &
Lukas Kölling
Studio Funk
20 years ago, Mercedes-Benz developed a bundle of intelligent safety features designed to protect people inside or outside the car. These include, for example, a sound that prompts the ear to shut out damaging noise before impact, or seatbelts that tighten in anticipation of a crash.
To mark the 20th anniversary of PRE-SAFE®, we are celebrating the one thing that ties all these innovations together: the split second. A tiny moment that can make all the difference between safety and harm, or even life and death.
Let’s celebrate PRE-SAFE®. Let’s celebrate the split second it takes.
Agentur:
Malte Bülskämper Executive Creative Director Simon Cazzanelli, Arnt Christmann Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director Pam Boschma, Gaia Bonetti Copy Writer Roy Schröder Account Director Linda Baden Producer