AGENCY:
Marcell Francke & Christopher Hoene Executive Creative Director  Simon Cazzanelli, Arnt Christman, Matti Lietsch, Matthias Bauer Creative Director Simon Weyer Senior Copywriter  Jonas Weber Senior Art Director John Gergen Junior Art Director Moritz Buchholz Client Service Director Konstantin Schwinn Account Director Finja Welninski Account Manager  Meike Kornrumpf Executive Producer Roman Zeitz Senior Producer

Who doesn’t remember the dreams we had when we were young? And let’s be honest, some of us probably imagined driving a Mercedes one day.
Now it’s 2024. You could drive yours, but guess what? Cars drive themselves.

This simple, charming insight became our way into a bigger challenge: helping Mercedes-Benz introduce Drive Pilot, its new autonomous driving technology. The reality is, many people still view self-driving cars with skepticism, especially with recurring headlines about competitors’ mishaps.

So what better way to shift perception than by tapping into a universally relatable truth? Childhood dreams often evolve as reality sets in.
You always dreamed of driving a Mercedes. Now, Mercedes drives you.