Client:
Year:
Agency:
Personal role:
3D-Artist
Sound design
Interior design:
Mercedes-Maybach
2023
antoni_garage
Senior Art Director
Bus Group
Studio Teiwas
Heller Architects
The Maybach Atelier in Shanghai remains the first flagship store of its kind. A space where customers can truly experience the craftsmanship and refined quality that define the brand. Integrated screens subtly break up the physical space, opening up into a digital world that brings lightness and a sense of vastness to the room. This world playfully incorporates Maybach’s brand identity – from rosé gold accents, to the vertical lines of the iconic grille, to mycelium, a sustainable alternative to leather.
In collaboration with the Bus Group, we developed a digital landscape that transforms throughout the day. Different occasions unfold depending on the time, inviting visitors to continually discover something new. The result is an immersive, evolving experience space that brings the Maybach spirit to life in unexpected ways.
AGENCYTEAM:
Malte Buelskaemper & Lucas Schneider Executive Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director
John Gergen & Harrison Hecht Junior Art Director Christian Pauli Client Service Director Niklas Segieth Account Director
The Maybach Atelier in Shanghai remains the first flagship store of its kind. A space where customers can truly experience the craftsmanship and refined quality that define the brand. Integrated screens subtly break up the physical space, opening up into a digital world that brings lightness and a sense of vastness to the room. This world playfully incorporates Maybach’s brand identity – from rosé gold accents, to the vertical lines of the iconic grille, to mycelium, a sustainable alternative to leather.
In collaboration with the Bus Group, we developed a digital landscape that transforms throughout the day. Different occasions unfold depending on the time, inviting visitors to continually discover something new. The result is an immersive, evolving experience space that brings the Maybach spirit to life in unexpected ways.
Client:
Year:
Agency:
Personal role:
3D-Artist
Sound design
Interior design:
Mercedes-Maybach
2023
antoni_garage
Senior Art Director
Bus Group
Studio Teiwas
Heller Architects
AGENCYTEAM:
Malte Buelskaemper & Lucas Schneider Executive Creative Director Simon Weyer Senior Copywriter Jonas Weber Senior Art Director
John Gergen & Harrison Hecht Junior Art Director Christian Pauli Client Service Director Niklas Segieth Account Director