AGENCYTEAM:
Malte Buelskaemper &  Lucas Schneider Executive Creative Director  Simon Weyer Senior Copywriter  Jonas Weber Senior Art Director John Gergen & Jan Steinke Junior Art Director Christian Pauli Client Service Director Niklas Segieth Account Director Marjorie Jorrot Executive Producer Linda Baden Junior Producer

To mark the 70th anniversary of the Mercedes-Benz 600, the campaign by the Classic Center and Museum focused entirely on the so-called "Grand Mercedes." The idea was as simple as it was: let’s make the “grand” visible, by using fisheye and wide-angle lenses. The result: a bold contrast to the 600’s clean lines and the usual known perspectives.